Elegance, Redefined
For over fifty years, John Charles has been a British leader in luxury occasionwear. Known for dressing the modern mother of the bride, the brand is defined by demi-couture craftsmanship, refined elegance, and designs that give women confidence for life’s most meaningful moments.
From our London studio, every piece is created with a focus on quality, fit, and detail. We work with world-class suppliers to develop bespoke fabrics, intricate beadwork, and hand embellishment, ensuring each garment blends timeless craftsmanship with contemporary style. The result is attainable luxury that feels special yet effortlessly wearable.
While our heritage is rooted in occasion dressing, John Charles continues to evolve. Today, our collections offer modern, sophisticated looks for a range of celebrations — all designed to be ageless, flattering, and beautifully constructed.
At the heart of our brand is an understanding of how women want to feel: supported, elegant, and truly seen. Whether discovering the collection online or through our trusted retail partners, we aim to create an experience that empowers and celebrates every woman.
James Ellis - Creative Director
The John Charles aesthetic is shaped under the creative direction of James Ellis, who continues the brand’s long-standing design legacy. From our London studio, James leads each collection with a focus on modern sophistication, precise fit, and couture-inspired craftsmanship. His vision brings together heritage and innovation, ensuring every piece feels elevated, contemporary, and unmistakably John Charles.
