Understated Glamour

Nov 19, 2019

With a nod to a simplistic aesthetic, a touch of the minimal is refined, confident and elegant. A simply chic ensemble allows the emphasis to be on either statement accessories, jewellery or beauty, offering great versatility. A pared-down gown is ideal for expressing your individuality in little touches.  Put simply, less has always been more! Our expert stylists curate their edit of the best:

Simple Glamour | 26674

‘This dress is the perfect mix of understated and eye-catching. In the John Charles signature shape, this sleek design is flattering, contemporary and sophisticated. The drama of this dress lies in the dynamic cut-out neckline. In a starlike shape, the clean lines of the neckline are augmented by alternating beaded segments. A touch of sparkle really elevates this clean look’

Timeless Chic | 26701

‘This dress is elegant, timeless and extremely versatile. In soft crepe, this design features beautiful layered detailing, with a flattering asymmetric peplum, rounded Bardot neckline and beaded waist. Gifted construction shapes the figure, while half sleeves are sure to fit and flatter. This is a look that can be dressed up or down with millinery, jewellery and metallic accessories. Suitable for a formal party, professional event and wedding, this is a dress to be treasured’

Champagne Style | 26702

‘We love the classic glamour of this dress. In a shimmering Champagne hue in a comfortable stretch jacquard, this midi length dress is made to flatter The half sleeves and rolled Bardot neckline are contemporary luxe at it’s finest, with just a touch of lace detailing to add intrigue.’

See the full collection here

Related articles


. . John Charles have created a mother-of-the-bride  outfit just waiting to win you over… NIP AND TUCK | STYLE 26211B  A form-flattering outfit is often the top priority of the women we see – get it...

Queen Elizabeth II: A Life in Style

In celebration of our Majesty's birthday, we take a look through 90 years in style. How sweet! This vintage shot of Princesses Elizabeth and Margaret in matching furs dates from 1939. We love the...


A blue and silver wedding colour theme is a timeless palette. Give it a modern update in beautiful hues of slate grey and dusty blue. THE MOTHER OF THE BRIDE Ornate lace is embellished with subtle...

Find your

nearest boutique

Our Brides


By signing up to our newsletter you are agreeing to our Privacy Policy